Discover the united voice, tone, and look of the Data4America brand
Colors
Here are all of the primary colors we use for Data4America projects. They are labeled and displayed with hex color values.
Primary (Red)
#f23233
Primary (Blue)
#084f81
Secondary
#61368b
Link
#00c8ff
Text (Default)
#000000
Text (Dim)
#747474
Gradients
Here are all of the primary gradients we use for Data4America projects. They are labeled and displayed with hex color values.
Primary
#f23233 - #084f81
Secondary
#ec3b3c - #c21f20
Tertiary
#2085cc - #084f81
Quaternary
#7000df - #490090
Typography
Data4America uses the Montserrat font family of fonts for online and printed communications. Generally speaking, Montserrat Bold or Black should be used for headlines and Montserrat Regular or Normal should be used for body text.
America isn’t red or blue America isn’t red or blue America isn’t red or blue America isn’t red or blue America isn’t red or blue America isn’t red or blue
Data4America Primary Logo
These logos should appear on all Data4America communications in one way or another. Consistency and visibility is important. This is the preferred version of the STORE logo. Other acceptable versions of the logo will be presented later.
This is the secondary version of the Data4America logo. While not the primary choice, this version is acceptable and should appear on Data4America communications when appropriate. Consistency and visibility remain important. Other acceptable versions of the logo will be presented later.
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